Bileto is B2B2C transportation platform which resolves most issues that public transportation companies and travelers have.
My job was to fully understand the core aspects of public transportation business; identify the needs, pains, jobs, and gains this platform needs to make or resolve. I did the research: in-depth interviews with transportation company owners and state bureaucrats. I also created the messaging and a meaningful website which would be understood by all Biletos personas.
Prototypes was tested on group of transport companies owners, using InVision.
For full understanding, please walk through http://bileto.com
and watch the video on the home page.
My job: UX research, in-depth interviews, synthesis, messaging, content, information architecture, wireframes, prototypes, testing, and the script for the product video.