Atairu is a group of leadership programs for top management. Its goal is to maintain authentic leadership.
My job was to identify its core value, define the process of the program in way which could be presented on website, prepare the messaging and create wireframes. I did several in-depth interviews with top managers. The results were used to design messaging and information architecture.
My job: In-depth interviews, definition of core values, messaging, information architecture, and wireframes.